About
Veerio
Here in Addison County, Vermont,
there’s no shortage of fun things to do, but keeping on top of what’s going on and when is next to impossible when event announcements are scattered across websites, newsletters, social media, and flyers on bulletin boards at grocery stores.
It’s routine to note an event you’d be interested in, only to forget about it — or find out about an event after the fact. “Drat, I forgot!” and “I wish I’d known” are common lamentations when it comes to the many events that make our area so rich in culture.
At Veerio, we call this phenomenon “rural retroactive FOMO.”
We’re so convinced that it doesn’t have to be this way, we’ve built the solution: an app that lists every event Addison County residents might be interested in, from live music to literary readings to tractor pulls.
Veerio is a pilot that for now serves just Addison County, but before long it will expand beyond Addison County and be available as a native app that you can get in the app stores.
Founder’s
Note
It all started with a toad.
In June of 2025, after a particularly frustrating work conversation, I nearly stepped on a toad.
On my bedroom floor.
I’m not one to think that the universe takes the time to tell me (or anyone) anything, and yes, this toad had simply gone astray by hopping through an open sliding glass door, but I still took it as a sign I couldn’t ignore.
When a quick Google search revealed that toads symbolize transformation and renewal, as well as intuition, resilience, hidden beauty, luck, and prosperity, I thought the toad was worth heeding.
So I quit my job. After a decade working in tech marketing, it was time to take everything that I’d learned and use it to make the world a better place, even if I didn’t know exactly what that meant for me.
Two days after my last day of work, the nugget of what became Veerio flitted through my brain. I set my sights on building a mobile app that would solve one of the most pressing social problems facing people who live in rural areas: finding fun things to do, quickly and easily, without having to wade through scattered event listings, community calendars, and social media posts.
I’m deeply proud of Veerio. It took nearly a year of digital barn raising to get it up and running, not to mention countless conversations with tech experts and local businesses.
Without me knowing it, my entire career as a journalist and then in tech marketing has barreled toward building Veerio. Every minute along the way has tapped my reverence for my home town and rural roots, and my deep experience in building brands, mobile tech and analytics, and custom software development, not to mention a deep understanding of what makes tech companies healthy and productive.
— MEGHAN LASLOCKY, FOUNDER
Why
Veerio?
We started with bird names because we wanted to capture the idea of both freedom and destination.
From there, we landed on red-eyed vireo, a bird that’s common in woodlands in North America and typically sings for hours at a time — often you hear a vireo before you see it.
Then “Veerio,” capturing the idea of “veer” — as in to go off the beaten track or suddenly change direction — seemed like a fit because it conveys both spontaneity and exploration.
The added bonus to “Veerio”? It retains the V, E, and R of “Vermont.”